Sheaffersoft
Chase Sheaffer wanted a simple template and logo for his software company. He and I both frequent the same online forum, so I happened across his post and contacted him on AIM.
He explained that wanted something clean, different, but still well-structured and familiar, even to new visitors. I sat down and sketched a few ideas, then went into Illustrator and created the logo for him. After a few color adjustments and some final tweaking of the type, it was finished. The leaf doesn’t have any personal meaning with Chase as far as I know, but I see it as being a starting point. His company is really going all out now, starting fresh and lively, so it’s new, like a leaf. Over the years, as his company grows, that leaf might start to look more like a tree, which the logo could be easily adapted into. I know, I know, trees come from seeds, not leaves, but it’s a freakin’ analogy. Work with me.
Over the next couple of hours, we knocked out his web template. I went with a green color because a) Chase likes nature; and b) green isn’t as common in software/technology as other colors like red or blue or grey. We kept the structure to a minimum of constraints so it felt open and clean. In fact, everything was kept very open and natural.
